COSMETIC OFFICE provides personnalised marketing support, taking care of all of our clients’ needs.
We offer real turnkey solutions, including brand design and strategy, product creation and development, and operational marketing and communication.
COSMETIC OFFICE’s marketing expertise is focused on 3 main areas.
MARKETING CONSULTANCY / BRAND DESIGN AND STRATEGY
- Definition of the brand’s DNA
- Auditing of the company’s marketing resources and constraints in order to define the strategic and operational measures to implement
- Drawing up of a strategic marketing plan based on the brand’s identity and DNA
- Specific marketing training courses depending on what’s needed (updating knowledge, mastering new techniques etc.).
PRODUCT CREATION AND DEVELOPMENT
- Market research and Benchmark
- Positioning and potentiality research (brand and product)
- Structuring of an offer and definition of development areas
- Creation of the concept in keeping with the brand
- Management of product launches: from the initial creative brief to launch and all the stages in between: formulation, development of packaging, production and packaging.
OPERATIONAL MARKETING AND
Management of all communication media (product texts, POS advertising, training etc.)
- Definition and implementation of a promotional policy (GWP, loyalty building etc.)
- Design and organisation of promotional events (seminar, press launch etc.).
Our marketing solutions are designed for distributors looking for a comprehensive service in order to develop their own brands, brands which want to diversify, small brands requiring expertise and advice and even cosmetics manufacturers looking for an outsider’s view and potential openings.